Every year Xamarin hosts a developer conference with the theme of evolution. To set the tone for the Evolve 2014 I was asked to explore a geometric evolution based on their existing logo. We created a series of short motion concepts which became the basis for much of the visual branding –from the animated pieces to signage and apparel.

Unused motion concept

Unused motion concept

The final animated pieces were created for an incredibly wide screen and delivered at 11:2 aspect ratio. This created an almost panoramic effect which meant limiting the horizontal motion to avoid sickness in viewers. I can’t say I have ever had to worry about that before.